My Approach to digital marketing
Digital marketing is a collaborative process. I recognize your expertise in your field, and I work with you and your team.
Simple is Easy
Reducing complication increases the likelihood of success.
Design That Works
Unique designs are great, but a design that drives results is better.
Correcting the problem today while keeping an eye on the future.
Top Notch Code
Technically correct code with an attention to detail. Mobile friendly and SSL compliant.
Websites that display well in any browser and device combination.
Effective online marketing drives dollars in the door
Understand the problem
To fix without understanding is to rely upon luck and chance
Create a plan
Formulate a solution but remain flexible to change
Implement the Strategy
Effective delivery must remain on time and on budget
Optimize the Results
Data driven analysis reveals oversights and easy wins
A Sample of Recent Work
What They Say
Working with Scotty has been a true pleasure. It is rare to find a developer with the level of marketing and business acumen that he possesses. Scotty doesn’t just provide solid website consultation—he understands the strategic role it plays in the development of your business. To say Scotty is thorough is an enormous understatement. He is far and away the most detail-oriented developer I have ever worked with, and he delivers a product that is both sound and scalable. He is always on the lookout for ways to improve and elevate our technology. Our organization is grateful to have him on our team.
President, Colorado American Marketing Association
My admiration for the range and scope of Scott’s technical prowess along with his commitment to clean and effective design cannot be understated. As a fellow web developer and designer, I find that he is my #1 go-to resource when I am facing a tricky technical obstacle, or seeking out advice on improving my approaches (both for my own work, and for the work I do for clients). He is not only an amazing customer consultant, but also a fantastic business consultant as well. He quickly identifies what the area most need of improvement is and then develops a thorough, efficient, and practical solution that is ready to implemented. After Scott performs his magic for you and your company, you can literally watch your metrics/results change for the better, and at a surprisingly quick pace at that! You would be doing yourself, and your company, a huge favor by trusting in Scott’s experience and care with your digital projects
Graphic & web designer, photographer, and copy-writer, JI[N]YC
It's taken us a while to find the right website developer who could accomplish what we needed, but finding Scott was well worth the wait. For Air Squared, as with most companies, our website plays a central role in nearly all marketing efforts, so finding the right developer was absolutely critical. By staying engaged, asking questions, and giving suggestions, our vision became his vision. Scott's as honest as he is talented, with the ability to handle any project large or small.
Sales and Marketing Manager, Air Squared
Scotty is a great individual work with. He has provided our firm the a website design resource that has enabled us to optimize our website in a way we did not think possible. He is friendly, efficient, and thorough and has not encountered an issue with our site which he has not been able to solve and improve upon. Scotty is very talented, and I would recommend him to anyone in need of website optimization!
Associate / Marketing Manager, Humphries Poli Architects
In a time when websites have been commoditized, it's extremely refreshing to find a craftsman in this space (and exceedingly reassuring, once you hire him). That's what Scott is: A website craftsman who, while recognizing the prices that the market demands, is driven by an ethic to build something special, proper, safe, and effective. He also has a mind that transcends code and clicks into the other revenue-driving dimensions of marketing. This is a rare kind of value in my experience and it's really, really hard to find. So rare that I actually find myself feeling anxious to uncover another reason to work with him again.
Scott took charge of my web marketing project and helped me produce a beautiful site that is powering my innovative financial services offering. The result, WorkWealthy.com, is creating exciting buzz throughout my market. I was impressed with how quickly Scott learned my business and adapted his skills to the financial services regulatory environment.
Managing Partner, Executive Wealth Planning Partners
We've relied on Scotty for several projects and he's fantastic! He is knowledgable, trustworthy, and super easy to work with. We are so glad to have him as a resource.
VP Strategy, Fusionbox
THOUGHTS FROM SCiW
Ideas, quips, comments and snarky remarks.
Creating accurate, honest estimates in no time flat.Read More
Good development solves problems
Shallow men believe in luck or circumstance.
Strong men believe in cause and effect.
- Ralph Waldo Emerson
By becoming interested in the cause,
we are less likely to dislike the effect.
- Dale Carnegie
It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.
- Abraham Maslow
A well aimed spear is worth three.
- Tad Williams
Among competing hypotheses, the one with the fewest assumptions should be selected.
- Occam's razor
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
There is value in the items on the right, I value the items on the left more.
- Agile Manifesto
Behind the curtain of Some Code i Wrote
Lean Manufacturing, Six Sigma, The Unified Process, MoSCoW Method, progress traps, The Iron Triangle, The Cone of Uncertainty, The Theory of Constraints ...
Programmer at Heart
HTML5, CSS 2 & 3, PHP, Ember JS
Grass roots, digital marketing since 2003
A Typical Project
Effort, Cost, Timeline