My Approach to digital marketing

Digital marketing is a collaborative process. I recognize your expertise in your field, and I work with you and your team.

Simple is Easy

Reducing complication increases the likelihood of success.

Design That Works

Unique designs are great, but a design that drives results is better.

Creative Solutions

Correcting the problem today while keeping an eye on the future.

Top Notch Code

Technically correct code with an attention to detail. Mobile friendly and SSL compliant.

Responsive Development

Websites that display well in any browser and device combination.

Effective online marketing drives dollars in the door

Understand the problem

To fix without understanding is to rely upon luck and chance

Create a plan

Formulate a solution but remain flexible to change

Implement the Strategy

Effective delivery must remain on time and on budget

Optimize the Results

Data driven analysis reveals oversights and easy wins

A Sample of Recent Work

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Corona Insights

Market Research

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Highline Lounge


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Paylogic Solutions 300

Paylogic Solutions

Website rebranding

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Mystery Project

Mystery Project Beta


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Mystery Project

Mystery Project Alpha


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ShadeTree Speed Shop (version 3)

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What They Say


Ideas, quips, comments and snarky remarks.

Watch Gears Sq

Accurate Estimates Via The Unified Process

Creating accurate, honest estimates in no time flat.

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Trouble Shoot Sq

Website de-bugging process and tips

4 C’s: Complaint, Cause, Correction and Confirm.

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Automation Process


Embracing and implementing automation: a key to successful businesses.

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Core Competencies

Core Competencies

Expanding and refining our skill set leads to better opportunities. Additionally, we will further our understanding of our value proposition, and be better able to demonstrate our value to others.

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Good development solves problems

Shallow men believe in luck or circumstance.
Strong men believe in cause and effect.

- Ralph Waldo Emerson

By becoming interested in the cause,
we are less likely to dislike the effect.

- Dale Carnegie

It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.

- Abraham Maslow

A well aimed spear is worth three.

- Tad Williams

Among competing hypotheses, the one with the fewest assumptions should be selected.

- Occam's razor

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

There is value in the items on the right, I value the items on the left more.

- Agile Manifesto

Behind the curtain of Some Code i Wrote

Process Driven

Lean Manufacturing, Six Sigma, The Unified Process, MoSCoW Method, progress traps, The Iron Triangle, The Cone of Uncertainty, The Theory of Constraints ...

Programmer at Heart

HTML5, CSS 2 & 3, PHP, Ember JS

Marketing Veteran

Grass roots, digital marketing since 2003

About Me 2016

Lucky in Love

Married to the most adorable woman ever

I Build Hot Rods

I started turning a wrench at age 6, and I still do today.
Current project: Jinba Ittai (a boosted 99 Miata)

Well Traveled

42 US states, 48 countries and counting

A Typical Project

Effort, Cost, Timeline









A single index file approach to website / webapp development saves time, cost and effort

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