Cenegenics Denver (2014 Refresh)
A member of the team that rebuilt this site in 2013, I was lucky enough to be the one who refreshed it in 2014.
Having gotten a firm foot hold after the 2013 rebuild, Cenegenics Denver was now ready to take things to the next level. I refined the design, appealing to a larger demographic. Flexing all that modern responsive design has to offer, the responsive nature of the site was tightened. Access 18 months of analytics allowed me to hone the messaging and conversion flow.
The sitemap was enlarged yet refined by merging some pages, and creating others. Each staff member now has a page they can drive traffic to, and convert from. To stretch the conversion effect further, lead capture forms were also added to every blog.
About 6 months into the new site and all signs point in the right direction. Qualified leads are coming in at increasingly larger rates.
What They Say
I have worked with Scotty Starkweather for the past 3 years and it has been a wonderful experience. Scotty recreated my website and turned it from a stale page to a beautiful and dynamic site that nicely explains what we do in our medical practice. Every month or two he came up with new ways to keep things fresh, discussed them with me, and put them into play. Scotty is very direct, optimistic, energetic, and honest. He is extremely responsive and implements new ideas within minutes and hours, rather than days and weeks. I look forward to any chance to work with Scotty in the future – he is a bright breath of fresh air in a business generally weighed down with drama and waste.
Julie A. McCallen, MD
President, Cenegenics Denver